Monday, May 4, 2020

Current Trend Of The Marketing Of Omni Channel Advertising - Samples

Question: Discuss about the Current Trend Of The Marketing Of Omni Channel Advertising. Answer: The present report discusses the current trend of the marketing leaders to embrace the Omni channel advertising. The omni-channel advertising uses the combination of different advertising channels to increase the brand awareness and drive the sales results. In the era of digital and internet media, the companies are using programmatic approaches in choosing the media channel (Busch, 2015). However, while choosing the media channels, the companies are choosing multi-channel media strategies; however, in order to develop Omni culture media strategy, the companies have to understand the internal and external challenges, which become a challenge in the omni-channel media buying. The report highlights that omni-channel advertising is a complex process as there are several internal and external challenges. The people are isolated in the channels, the business processes are immature and technical advertisement is saturated. The program and the standard algorithms can assist the programmers to analyze the consumer behavior. These programs allow the marketing executives to adapt to the dynamic customer behavior. The authors have also discussed that it is important to adopt the omni-present marketing channels; however, it is important to address the internal organization challenges to adopt these advertising approaches. In the external advertising, the companies must adhere to the advertising technologies, publishers and advertisement agencies (Joyce, 2016). References Joyce, R. (2016). The Future Of Omnichannel Media Buying Is Programmatic. For B2C Marketing Professionals. Forestar. Retrieved 1 April 2018 from https://www.mediastruction.com/wp-content/uploads/2017/01/Future-of-OmniChannel-Media-Buying-via-Programmatic.pdf Busch, O. (2015). Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Springer.

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